If you have a smartphone, chances are you’ve downloaded and played freemium games. Freemium, eh? Freemium is a term coined to the business model of the free mobile games we play on our mobile device. Free and Premium, meaning free to download, upgrades cost money though. This business model has become an hot item as of late. Popular games Flappy Bird and Hay Day have been very successful with this business model. Hay Day, the highest grossing game, has done over $30 million in profit all of 2014. They look to seriously increase this number in 2015 as Hay Day has become much more popular. While they can almost certainly look forward to doing this, they won’t have the profits they really can and I’m gonna explain why.
Games like Hay Day made its money when people purchase in-game items. But savvy Hay Day players have created hay day cheats that can get you unlimited in-game resources. Hay Day cheats have become a major problem for Supercell, the creators of Hay Day. As more people look towards getting free coins and diamonds in Hay Day, Supercell is going to have to eventually find ways to squeeze out more money from its gamers. The fact that there are hay day cheats to get free resources in what’s suppose to be a free game is astounding. The game is advertised as a free game, it’s thought of to be a free game by consumers, and that’s false advertising.
Hay Day isn’t the only game doing this. They’re the most successful though. All of the free games in the app store and google play store are doing this. Tell the consumer the game is free, we download the game and start to play. But soon we see how “free” the game is. The game becomes much harder and less fun unless we cave in and purchase in game upgrades and resources. The most skilled players aren’t winning anymore. The creepy guy with the game addition who is spending the most is winning. And is a problem and is caused by the gaming company’s greed. But eventually cheats such as the Hay Day cheats are going to become patched and that’s when the gaming companies will realize their mistake.
When consumers no longer have cheats such as the Hay Day Cheats, they will stop playing the game. If being forced to pay to successfully play is what’s approaching, companies are going to see dwindling profits in their future.